Evaluation of tourist reviews on TripAdvisor for the protection of the world heritage sites: Text mining approach

Collecting and analyzing online tourist reviews on destinations is important for sustainable tourism. These analyses can give insight into the extent to which natural cultural assets in destination are protected. evaluations should be considered by authorities as objective realistic assessments. In this study, 4183 TripAdvisor of foreign tourists visiting “Göreme National Park Cappadocia Rocky Area”, listed World Heritage Site, were evaluated. The data set consisted English region between years 2018 - 2020. Dictionary-based sentiment analysis, one text mining methods, was used study. According analysis results, positive perceptions about churches, fairy chimneys, valleys underground cities Site found significantly high (75%). Negative low (33%). reviews, 63% 10.49% negative made protection region. addition, awareness whether locations they visit Sites 30.6%. Tourists explained their opinions visited with words "extra_payment", "crowded", "steep". Another finding study that area adequately There were, however, some concerns related protection. most striking aspects those "painted" "drawn" used, an indicator visitor sensitivity frescoes rock churches. Since destruction unacceptable, recommendations take necessary measures prevent such damage.